Latest In: Marketing

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A bride in a David's Bridal gown.

Why David’s Bridal’s New Media Network is Key to its Post-Bankruptcy Future

Most retail segments have several pillar retailers that rule the vertical. Think about apparel, furniture, grocery and even…

Features January 10
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Amazon has launched a new ad service for retailers.

Amazon Launches Advertising Service for Retailer Apps, Websites

Amazon has unveiled a new offering — the Retail Ad Service — which will allow any retailer to…

News January 9
Cary Lawrence Decile LTV

How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer…

Executive Viewpoints January 9
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Forever 21 homepage which will soon feature ads.

Fanatics, Forever 21, Belk Join Fluent Commerce Media Network

Commerce media company Fluent has added a varied roster of brands to its retail media network, including Fanatics,…

News January 7
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Want to See Success in 2025? Answer These 5 Questions

If the events of 2024 taught us anything, it’s that “value” can mean many different things depending on…

Features January 7
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Foodservice ecommerce solution Cut+Dry will integrate Instacart's retail media solution Carrot Ads.

Instacart Expands B2B Ad Reach Through New Partnership with Foodservice Solution Cut+Dry

Instacart is scaling the reach of its retail media technology, Carrot Ads, to give advertisers access to the…

News January 6
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2025 colors of the year from Pinterest (Cherry Red), Pantone (Mocha Mousse) and Stitch Fix (Wisteria)

Setting the Tone for 2025: Moody Maximalism will Drive Style, Design Aesthetics

In 2024 everyone needed an Eras look (the more sparkles the better), Western styles spread well beyond the…

Features January 6
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The Goodyear Blimp is celebrating its 100th anniversary

Goodyear Celebrates Centennial of Iconic Blimp with Merch, 100-City Flying Tour

Since 1925, the Goodyear Blimp has been a marketing icon, appearing everywhere from the Olympics to the first…

News January 3
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Reducing Cart Abandonment Online: How Composable Commerce Improves Conversions

When dealing with digital cart abandonment, retailers must focus on what they can control — and that’s delivering…

Executive Viewpoints January 3
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