MandM Direct Drives 2.4% Revenue Increase with Personalized Real-Time Recommendations
Online discount apparel retailer MandM Direct, which had previously relied on standard rules-based recommendations to guide website visitors…
Features April 7
Latest In: Marketing
Kroger Looks to Build on 2020 Growth by Accelerating Digital, ‘Leading with Fresh’
Kroger outlined plans to deliver total shareholder returns of 8% to 10% in 2021 at its virtual Investor…
News April 2
Mytheresa Personalization Push Drives Uptick in Conversions, Engagement
Luxury online fashion retailer Mytheresa has improved add-to-cart and conversion rates as well as reduced mobile bounce rates…
News March 29
Tommy Hilfiger Names New Global Chief Marketing Officer
Tommy Hilfiger has appointed Alegra O’Hare as Chief Marketing Officer of Tommy Hilfiger Global, effective April 12, 2021.…
News March 26
‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers
A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data…
Features March 25
How CBD Brand Beam Uses Interactive Quizzes to Educate Consumers and Boost Conversions
The CBD industry has seen explosive growth in recent years, especially in the booming wellness sector. U.S. consumers…
Features March 24
Yahoo Jumps into the Ecommerce Fray with New Online Marketplace
Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops,…
News March 23
Building Loyalty via Meaningful Online CX: Advice from Clarks, Frederic Fekkai and Hanna Andersson
Every retailer knows the value of a great shopping experience, but actually delivering on this promise can be…
Features March 15
3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved…
Features March 9Featured
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