yotpo

Zero-Party Data Builds Loyalty and Reduces Mistargeting

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to…

Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features

Fresh off its rebrand, Meta has introduced a series of new tools to make shopping and buying easier on its flagship platforms…

Marketing During COVID-19: Entertainment, Cleanliness And Charity Make For Winning Messages

It should come as no surprise that COVID-19 and the accompanying social distancing guidelines have changed how people shop — but that…

Volusion Adds Integration With Yotpo Customer Content Solutions

Yotpo, an AI-powered customer content marketing platform, has made its solution available as a native app on the Volusion e-Commerce platform. The…

The Revolutionary War For The Future Of Brands And Commerce

Adobe’s Magento acquisition made some industry analysts speculate that the e-Commerce platform is merely the best of the rest, with Salesforce having picked…

Yotpo Partners With Oracle Bronto To Enable User-Generated Content

Yotpo, an AI-powered customer content marketing platform used by high-growth direct commerce brands, has partnered with Oracle Bronto, an email marketing solution provider….