values-driven brands

REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton

This article was first published in our sister brand Shop Eat Surf Outdoor A lot has happened politically and in the outdoor…

Exclusive Shopify Q&A: Product Head Reveals How SMBs Can Compete in the Age of Amazon

It took Shopify merchants nearly 15 years to reach a cumulative GMV of $200 billion. It took just 16 months for them…

Brand Building in the Age of Values-Driven Retail: 5 Secrets from DTC Leaders

Myriad studies have pointed to the rise of “conscious consumers” or “values-driven consumers.” But as the market of sustainable, ethical and socially conscious goods continues…

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