Latest In: tiktok

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TikTok is making big moves in advertising and potentially fulfillment and music streaming as well.

TikTok Doubles Down on Community, Creators with New Platform Updates

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines…

Features October 14
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FT: TikTok Planning to Launch North American Live Shopping Platform

TikTok will reportedly enter a partnership with TalkShopLive to launch its live shopping platform in North America, two…

News October 3
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Google unveils new features to make shopping easier directly from search

Google Aims to Make Shopping Online More Natural, Visual

“Natural” was the word of the day at Google’s third annual SearchOn event, where the tech giant unveiled…

News September 29
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3 Examples of Email Personalization That Drive Passionate Customer Loyalty

Building and sustaining deep customer loyalty is a big task that very often comes down to the little…

Executive Viewpoints September 23
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Walmart is extending its retail media offerings into the realms of social media and livestreaming.

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok,…

News September 20
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The homepage of the Bubble ecommerce site shows a montage of Gen Z consumers, Bubble products and on the right, the tagline 'face the school day'

What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers

It’s easy to understand why the skincare market exploded during the pandemic. Working from home and sheltered in…

Features September 19
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Livestreaming in the U.S. has failed to take off the problem is platform, not the format.

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that…

Features September 13
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IT'SUGAR

IT’SUGAR

IT’SUGAR showed off the sweet side of retail when it recently opened its 20,335–square-foot, two–story candy department store…

News August 19
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TikTok and Barnes & Noble have teamed up for the summer reading #BookTokChallenge.

How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the…

Features August 1
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