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Starbucks Revamps Loyalty Program, Plans to Open 400 Net-New U.S. Stores in 2028

Starbucks will relaunch its Starbucks Rewards loyalty program on March 10, creating a three-tiered structure — Green, Gold…

News January 30
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The State of Gamification in Retail: How Brands Can Take Advantage

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus…

Executive Viewpoints February 7
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Starbucks has unveiled its new Triple Shot Reinvention plan.

Starbucks Unveils Evolved ‘Reinvention’ Plan

Starbucks has added new flavor to its long-term growth strategy in what it is calling the “Triple Shot…

News November 3
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Starbucks, 7-Eleven Expand Contactless Payment Options

As COVID-19 has accelerated the trend away from cash payments to mobile and other contactless methods, Starbucks and…

News July 21
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