Heuristic Number 3: Scarcity — Less Is More [FastCompany]
       This social commerce image was featured in a recent FastCompany article and was created by TabJuice.com
Executive Viewpoints May 4
Latest In: social commerce
The Root Of 2012 Trends For Retailers
Now that Q1 2012 is just about behind us, I’d like to review where I see marketers evolving…
Executive Viewpoints April 30Zmags Launches Digital Catalog Tools For iPad, Facebook And Pinterest
Zmags, a mobile and social marketing platform provider, announced a new app for the iPad and new social capabilities for…
News April 30Retail Experts Provide Top Tips To Jumpstart Social Commerce
Debates surrounding the efficacy of social commerce have been building, especially at retail events such as eTail West…
Features April 174 Tips For Investing In Social Commerce [Infographic]
In the social media realm, following brands on Twitter or “liking” them on Facebook are not the only…
Executive Viewpoints April 10Exclusive Survey Report: The Push Toward Social Commerce
While most consumers already are entrenched in using social media channels every day, most retailers are still working…
Features April 10Payvment Social IQ Helps Retailers Harvest Sales and Engagement From Facebook
Social commerce has jumped from buzz worthy to a must-have strategy for many retailers. Additionally, social networks, particularly…
News April 10Heuristic Number 1: Social Proof–Follow the Crowd [FastCompany]
          This social commerce cartoon was featured in a recent FastCompany article and was…
Executive Viewpoints April 6SES Session: Don’t Be Afraid Of Social Commerce
Benchmark research and case study examples continue to spotlight the benefits of social media, but many retailers still…
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