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social advocacy

American Apparel Fosters Social Advocacy

For American Apparel — which has a core audience of Millennials and tweens — engaging, communicating and sharing information via social media…

Retailers Must Tap Social Advocacy To Shape Omnichannel Strategies

Many retailers may believe they’re already doing a fine job of listening to their customers. After all, they see shoppers in their…

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Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

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How to Grow Your Retail Business with Connected TV

Advertisers Shifting Spend from Search to Social

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