short-form video

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in…

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place

[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that has found the secret…

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…

The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible…

4 Practical Tips for TikTok Success

The speed at which TikTok has become a focal point of conversation and community in the U.S. has been nothing short of…

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