Latest In: shoppable content

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BNPL provider Klarna is expanding beyond payments with new shopping solutions.

Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Klarna is continuing to expand beyond payments as it looks to become “a starting point for every purchase”…

News October 19
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Walmart Creator will help influencers sell Walmart products.

Walmart Aims to ‘Democratize’ Social Commerce with New Creator Platform

Walmart has launched a new platform to help creators develop and monetize shoppable social content featuring its products.…

News October 18
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Walmart is extending its retail media offerings into the realms of social media and livestreaming.

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok,…

News September 20
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Livestreaming in the U.S. has failed to take off the problem is platform, not the format.

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place 

[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that…

Features September 13
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David's Bridal has already reached 16 million consumers with its new shoppable video campaign on TikTok.

David’s Bridal Marries Content and Commerce on TikTok

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok,…

News July 26
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Supply chain, livestreaming and the metaverse: have our ecommerce predictions for the year held up?

Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted? 

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued…

Features July 22
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YouTube has partnered with Shopify to make it easier for creators to offer shopping features.

YouTube Teams with Shopify to Offer In-Platform Shopping

YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a…

News July 19
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New shoppable ads on Roku will allow consumers to purchase products at Walmart from their TV

Walmart and Roku Team Up to Take on TV Commerce

Walmart and Roku have announced a new partnership “to make TV streaming the next ecommerce shopping destination.” The…

News June 17
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Twitter introduces new Product Drop feature to help be the first to get hot limited edition products

Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature

Twitter continues to beef up its shopping features, this time with functionality that supports the “drop culture” already…

News June 8
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