RMN

Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from…

Simon Adds VIP Suite to Kick Off Woodbury Common Expansion

Mall operator Simon revealed big plans to expand its Woodbury Common Premium Outlet center in Fall 2023, including the addition of 155,000…

The Untapped Potential of Audio in Retail Media Networks

CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions….

Retail Media is Omni-Funnel: How to Master It

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss…

Hy-Vee Launches New Retail Media Network

Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia, which is designed to be a…

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