relevancy

How a Laser Focus on the ‘Transaction Moment’ is Powering One of Retail’s Hottest Startups

There are a lot of ecommerce tech solutions out there today, but even among that ever-growing crowd Rokt stands out. The startup…

Room & Board Embraces ‘The Art Of The Possible’ With Salesforce Marketing Cloud

Shopping for furniture can be a long, drawn-out process — especially online. Furniture e-Commerce sites provide consumers with access to a seemingly…

Prioritizing Relevancy As A Competitive Differentiator

Retail is tough. Even with the slew of recent, optimistic headlines regarding increased consumer confidence and greater discretionary spending, blockbuster shopping weekends…

Consumers Express Frustration Over Irrelevant Online Content

Consumers no longer have patience for batch-and-blast marketing campaigns and irrelevant online content, according to new research released by Harris Interactive and…

93% Of Consumers Would Share Personal Data In Exchange For Customized Offers

Many retailers still are determining how to best provide personalized messages, offers and product recommendations without invading privacy or risking customer trust….

Natural Partners Achieves 76% Email Open Rate With Data-Driven Campaign

To produce more personalized offers and messages, companies are breaking down organizational silos and integrating cross-channel data into marketing platforms that offer…

BevMo! Enhances Customer Satisfaction With Price And Promotion Optimization Tools

The continued proliferation of online shopping makes it imperative for merchants to harness in-depth shopper information for more efficient marketing, pricing and…

Top SMS Campaign Strategies To Boost Acquisition, Conversion And Retention

As the smartphone’s popularity intensifies among consumers, many retailers are focused on applications and mobile-optimized sites to increase engagement with mobile-savvy…

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