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Latest In: Patrick Stokes

acquisitions Agentforce agentic AI AI Decisioning B2C marketing Bill Magnuson Braze BrazeAI cross-channel marketing Customer 360 customer engagement Data 360 Jon Hyman Mergers and acquisitions Patrick Stokes real-time personalization Salesforce salesforce marketing cloud

Salesforce to Acquire Braze for $5.6B

Key Takeaways Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $5.66 billion in enterprise…

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