outdoor gear

More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed…

Eddie Bauer Aims to ‘Eliminate Barriers to the Outdoors’ with New Rental Program

Eddie Bauer is following the lead of other top retailers and getting into the rental business with the launch of a new…

REI, Coozie Outdoors Turn Emphasis To Outdoor Gear Rentals

Two retailers are taking fresh approaches to the outdoor goods market with rental services. REI Co-Op is significantly expanding its existing program…

REI Upgrades Used Gear Site

REI has revamped its web site for used outdoor gear, adding new brands and more product categories as well as the ability…

REI Puts $1.6 Million Toward ‘Rewilding’ 5 Big Cities

REI will improve access to outdoor recreation through a $603,000 investment that will improve wilderness areas near five cities: Chicago, Los Angeles, San…

Backcountry.com Taps Live Chat To Build One-To-One Relationships With Customers

As consumers become more savvy and comfortable browsing and buying online, they’re relying less on call centers and more on digital tools…

Dick’s Sporting Goods Optimizes Assortment Planning With JDA Software

Today’s web- and mobile-enabled shoppers are demanding more relevant and customized brand choices. From marketing channels and messaging to item selection and…