Latest In: new products

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Bath & Body Works Expands Men’s Care Assortment

Bath & Body Works is focusing on growing its men’s business with the introduction of new skincare and…

News May 15
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Benefit Cosmetics campaign for its new blush was a marketing triumph.

How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty…

Features February 10
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Centralized Data Streamlines Collaboration For Happy Family

Though it’s owned by a multinational conglomerate, Happy Family Brands still maintains the attitude — and the staffing…

Features April 29
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Mobile Promotions Trump Brand Loyalty

According to a survey investigating the behavior of smartphone owners in grocery and drug stores, nearly 75% of…

Features April 2
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