merchandising strategies

Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app charts and garnering millions…

Google’s Former Chief Evangelist Shares the Secret to Ecommerce Profitability

It’s hard to turn a profit in ecommerce, and for a long time that didn’t matter. But as ecommerce has become a…

Finish Line Invests in Improved Omnichannel Merchandising

Athleticwear retailer Finish Line is working to optimize its merchandising strategies across its operations with the help of Aptos. The new technology…

39 Million U.S. Consumers May Be Shopping Globally

E-Commerce has the ability to bring the world’s products to your doorstep, and more than three quarters (77%) of U.S. consumers have…

Fun.com Boosts Email Conversions Up To 15% With Personalized Offers

When a once-a-year purchase cycle is built into your name, as it is for HalloweenCostumes.com, marketing’s task of retaining customers becomes extremely…

Lands’ End Appoints New Chief Creative Officer

Lifestyle brand Lands’ End has hired a new Senior Vice President and Chief Creative Officer. Becky Gebhardt, who takes the helm after…

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