Exclusive: Hanna Andersson Looks Beyond the Checklist to Capture the Magic of BTS
For most parents, back-to-school shopping begins with a looong list: school supplies, backpacks, lunchboxes, clothes, shoes. But this…
News July 30
Latest In: marketing campaign
Lyft to Deliver Shoppers to Sephora Stores for a Beauty Breather During Prime Day
Sephora is hoping to flip the script this Prime Day, from frantic online buying to being chauffeured to…
News July 1
E.l.f. Leans into Sports Fandom with Holiday Campaign Debuting During Macy’s Parade
E.l.f. Cosmetics will once again tap into the universality of sports in its new multi-platform campaign, “Eyes. Lips.…
News November 25
Sponsored
The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Stitch Fix Styles a ‘Modern and Dynamic’ Future with Reimagined Brand, Experience
Following several years of weak sales and a shrinking consumer base, Stitch Fix has launched a transformation strategy…
News September 3
Etsy Updates Policies, Debuts Ad Campaign in Bid to ‘Keep Commerce Human’
During the pandemic, Etsy’s seller community nearly doubled, according to CEO Josh Silverman. But since that time, this…
News July 10
Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto
A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein…
News April 9
Influencers Take Center Stage in True Religion’s First Holiday Campaign
Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts…
News October 26
Victoria’s Secret Taps Past Angels for Debut of New ‘Icon’ Collection
The latest step in the reinvention of Victoria’s Secret involves bringing back some familiar faces, specifically former “Angels”…
News August 15
La-Z-Boy Sets Out to Reach New Customers with ‘Long Live the Lazy’ Marketing Push
La-Z-Boy has launched an integrated marketing platform that features the first glimpse of the company’s modernized brand identity.…
News August 8Top Stories
Latest Podcasts
Latest Resources
