liveramp

How Data Collaboration Gives CPGs a 360-Degree Customer View

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement…

Carrefour Aims to Become a ‘Data-Driven Retailer’ with Expansion of Collaboration Tools

Carrefour has expanded its global partnership with data connectivity platform LiveRamp to enable more robust data collaboration with its CPG partners in…

Leading Retailers Are Overcoming Analysis-Paralysis

There is a lot of talk about data-led, people-based marketing, but I’m often surprised to find that some retailers are not acting…

Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue

A 2017 report by Credit Suisse projected that the current distinction between “media” spend (TV, digital, print, radio, outdoor and cinema) and “below-the-line”…

Partnership Helps Companies Target Business Professionals Via Personal Data

Versium, an AI predictive analytics solution provider, has formed a partnership with identity resolution provider LiveRamp. The collaboration will enable Versium to…