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Levi’s Develops AI-Powered Internal ‘Superagent’

Levi Strauss & Co. has embraced AI-powered technology from Microsoft as the denim retailer continues its efforts toward…

News November 17
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Urban Outfitters Plans 10 New Stores in Gen Z-Friendly Format

Urban Outfitters will open three stores in a new format designed to appeal to Gen Z shoppers by…

News October 31
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Urban Outfitters Features New and Vintage Levi’s in Second ‘On Rotation’ Iteration

Urban Outfitters (UO) has teamed up with Levi’s for its second On Rotation shop-in-shop program, designed to create…

News August 25
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Levi's "Pool Hall" ad staring Beyoncé and featuring her song "Levii's Jeans" is the top-performing retail ad of the year.

Exclusive: The Top 10 Best-Performing Retail Ads from the First Half of 2025

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the…

Features July 10
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Amazon Expands Prime Day Event to 96 Hours, Enhances Young Adult Prime Membership

Amazon has doubled 2025’s Prime Day event to four days, offering 96 hours of deals and special offers…

News June 17
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Beyonce brought her star power to the Levi's brand in 2024.

Levi’s Looks to Maintain Momentum with Series of C-Suite Shifts

Levi Strauss & Co. announced a series of strategic leadership changes aimed at accelerating the company’s omnichannel transformation.…

News February 13
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‘Alexa, Will These Jeans Make Me Look Fat?’: Levi’s Debuts Conversational Fit Guide

Levi Strauss & Co. has introduced a Levi’s Jeans Fit Guide on Amazon Alexa, part of the apparel…

News November 15
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Levi’s to Expand In-Store Associate ‘BackPocket’ App to Mexico

Levi’s will create a localized Mexican version of its in-store associate BackPocket app, already in use in 14…

News September 10
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Levi's ecommerce revamp is central to its DTC ambitions.

Levi’s Ecommerce Revamp Already Driving Improvements as Brand Moves Toward Becoming DTC-First

Levi Strauss & Co. (LS&Co) has shared details of its progress in becoming a DTC-first business, a big…

News July 23
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