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Latest In: Kearney Consumer Institute

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Katie Thomas, who leads the Kearney Consumer Institute, reveals the impact of "superfans," and how brands can cultivate fandom.

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans

“Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many…

Features March 11
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Consumer trust small businesses

As Consumers Lose Faith in Traditional Institutions, Brands are Bridging the ‘Trust Gap’

It’s been a rough couple of years, to put it mildly. A global pandemic, social unrest, the proliferation…

Features October 11
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Blockbuster Alibaba Singles Day Signals China’s Economic Recovery, U.S. Opportunities

The topline numbers from Alibaba’s 11.11 shopping festival indicate the strength of China’s rebound from the impact of…

Features November 16
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