Kearney Consumer Institute

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans

“Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams,…

As Consumers Lose Faith in Traditional Institutions, Brands are Bridging the ‘Trust Gap’

It’s been a rough couple of years, to put it mildly. A global pandemic, social unrest, the proliferation of “fake news” and…

Blockbuster Alibaba Singles Day Signals China’s Economic Recovery, U.S. Opportunities

The topline numbers from Alibaba’s 11.11 shopping festival indicate the strength of China’s rebound from the impact of COVID-19. Singles Day —…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

Kearney Consumer Institute

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans

As Consumers Lose Faith in Traditional Institutions, Brands are Bridging the ‘Trust Gap’

Blockbuster Alibaba Singles Day Signals China’s Economic Recovery, U.S. Opportunities

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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