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Latest In: Kanye West

Adidas Beyonce celebrity partnerships Humanrace Ivy Park Kanye West Major League Soccer Pharrell Williams sports transformation strategy
New Adidas CEO Bjørn Gulden is taking the brand back to its roots in the U.S. — sports.

WSJ: Adidas’ Post-Ye Strategy to Focus on Sports Instead of Celebrities, Remaining Yeezy Stock to be Sold for Charity

As a number of Adidas’ high-profile celebrity partnerships fizzle out — or in the case of its collaboration…

News May 1
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Balenciaga Cuts Ties with Controversial Kanye; ADL Calls on Adidas to Follow Suit

Balenciaga Cuts Ties with Controversial Kanye; ADL Calls on Adidas to Follow Suit

Balenciaga has ended its relationship with Ye, formerly known as Kanye West, following the entertainer’s continued controversial behavior,…

News October 21
Adidas Balenciaga Gap Kanye West Kaspar Rørsted yeezy Yeezy Gap Engineered by Balenciaga
Adidas Puts Relationship with Kanye West ‘Under Review’

Adidas Puts Relationship with Kanye West ‘Under Review’

Following extremely vocal public criticism of its CEO Kasper Rørsted by Kanye West, Adidas has placed its relationship…

News October 7
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