John Sheldon

How DTC Brands Engineer Expansion Via New Product Categories

Growth in the direct-to-consumer space is no longer limited to remaining ahead of trends in a brand’s core category. The first phase…

How SmileDirectClub Connects the Dots Among SmileShops, Retailer Partnerships and Telehealth

As SmileDirectClub navigates its return to brick-and-mortar SmileShops, the company also is seeking to become more than just a source for direct-to-consumer…

Which Brands are Rewriting the Rules of Loyalty Programs?

Recalibrating for the Next Normal

Get Post-Purchase Right or Risk Losing the Next Sale

Omnichannel Orchestration: How to Optimize Inventory Amid Shifting Consumer Behaviors & Industry Disruptions

John Sheldon

How DTC Brands Engineer Expansion Via New Product Categories

How SmileDirectClub Connects the Dots Among SmileShops, Retailer Partnerships and Telehealth

Which Brands are Rewriting the Rules of Loyalty Programs?

Recalibrating for the Next Normal

Get Post-Purchase Right or Risk Losing the Next Sale

Omnichannel Orchestration: How to Optimize Inventory Amid Shifting Consumer Behaviors & Industry Disruptions

Personalized Content Motivates Purchases for 59% of Consumers

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