John Sheldon

How DTC Brands Engineer Expansion Via New Product Categories

Growth in the direct-to-consumer space is no longer limited to remaining ahead of trends in a brand’s core category. The first phase…

How SmileDirectClub Connects the Dots Among SmileShops, Retailer Partnerships and Telehealth

As SmileDirectClub navigates its return to brick-and-mortar SmileShops, the company also is seeking to become more than just a source for direct-to-consumer…

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