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Can Location Intelligence Make (or Break) the Holiday Shopping Season?

The COVID-19 pandemic changed consumer behavior patterns seemingly overnight. Knowing this, in preparation for the make-it-or-break-it holiday shopping…

Executive Viewpoints November 18
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What ‘Black Friday In July’ Taught Retailers This Holiday Season

Amazon Prime Day — or “Black Friday in July” — offered several lessons for retailers to not only…

Executive Viewpoints November 27
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Four Strategic Ways Retailers Can Use Location Data Beyond Advertising

It’s widely assumed that location data is collected primarily for the purposes of targeting and advertising — like…

Executive Viewpoints August 6
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