harris poll

Redefining the Post-Checkout Moment to Build Shopper Loyalty

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in…

Harris Poll: 82% of Consumers Want a Brand’s Values to Align with Their Own

While price continues to be a major factor in purchase considerations, shoppers are increasingly paying close attention to the values of the…

Harris Poll Survey Forecasts Consumer Spending Rebound in Q4 and 2021

After a year of disappointing numbers, there may be hope around the corner. A new study from OpenX and The Harris Poll…

Harris Poll Survey: 82% Of Shoppers Say Retailers Should Reduce Returns To Boost Sustainability

Shoppers are increasingly aware of returns’ environmental impact, and they want retailers to fix the problem: 82% of e-Commerce customers say that…

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