When AI Answers Everything, Loyalty is Your Brand’s Insurance Policy
Imagine typing “best summer dresses for wedding under $150” into Google and instead of the usual list of…
Executive Viewpoints September 22
Latest In: Google
Holiday Sales Predictions Vary, but One Thing is Clear — AI will be a Winner
Sales forecasts from Deloitte and Salesforce predict relatively rosy sales this holiday season, but not everyone is predicting…
Features September 18
From D2C to A2A: How Agentic Shopping is Rewriting Ecommerce Catalog Strategy
Imagine you’re searching for the best shoes for trail running in wet climates. Instead of starting on Google…
Executive Viewpoints September 9
Drone Delivery is No Longer Science Fiction: It’s a Logistics Revolution in Flight
A recent episode from the science fiction show Black Mirror showed a DHL drone landing on a suburban…
Executive Viewpoints September 5
The Homepage is Dead: Rethinking PDP Strategy for Revenue Growth
In today’s retail landscape, where ad budgets are ballooning and shopper attention is shrinking, the product detail page…
Executive Viewpoints August 21
AI Search is Rapidly Gaining Consumers’ Trust
When it comes to brand discovery, AI is quickly earning consumers’ trust, with 62% of consumers saying they…
Features August 8
Warby Parker Sunsets the Offering that Made its Name — Home Try-On
When Warby Parker first debuted in 2010, the DTC brand upended the eyewear market with its home try-on…
News August 8
Your AI is Only as Good as the Knowledge Base it’s Built Upon
Will your AI confidently deliver the right answers or stumble through outdated knowledge while your customers grow increasingly…
Executive Viewpoints August 7
Can AI Fix the Online Search and Discovery Experience?
Have you ever wondered why it’s so easy for your shopaholic best friend to find the perfect pair…
Executive Viewpoints July 3Top Stories
