general motors

Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s

With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered media landscape, events like…

Super Bowl LV: Lackluster Football Game Interrupts Memorable Ads

Like many people across the U.S., the Retail TouchPoints editorial team looks forward to the Super Bowl for one main reason: the…

CES 2021 Highlights: COVID-Accelerated Innovations, 5G and Privacy Issues Dominate

The first-ever all-digital CES 2021 welcomed 2,000 exhibitors that unveiled next-gen innovations across a variety of sectors, including almost 700 startups from 37 countries….

Why Contactless Fulfillment Popularity Could Last Well Beyond COVID-19

To prevent the spread of COVID-19, consumers and retailers are changing the way they interact both inside and outside brick-and-mortar stores, as…

Amazon’s Next Delivery Destination: Your Car

After revealing that its Prime program had amassed 100 million subscribers, Amazon added a groundbreaking delivery option to its hefty list of…

The Car As Commerce Platform: Retail’s Captive Audience Opportunity

The automobile business, like the retail industry, is undergoing huge disruption. In addition to changes in the cars themselves (electric engines, self-driving…

OnStar Go Puts Retail In The Driver’s Seat

Shoppers interact with brands at numerous points across their purchase journey, whether on a desktop, on a mobile phone or within the…

Tactics to Battle “Badvocate” Consumers Via Social Media Address By Braintrust

At General Motors, a social media team of six employees patrols the Web, tweeting, updating Facebook, and sometimes commenting on personal blogs…

How Much Will Sales Slip In 2009? Analysts Anxious As Spending Plummets In January

An alarming sales slide in January for many retailers has retail analysts nervously speculating just how far consumer spending may drop in…

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