Gen Zalpha

Claire’s Continues Lifestyle Push with Plans for Branded Products

Claire’s evolution from retailer to lifestyle brand continues with the appointment of IMG as its global licensing partner to create a range…

Claire’s Taps Young Creators for Year-Long Celebration of ‘Gen Zalpha’

Claire’s has tapped a range of young creators and influencers for its new campaign and a corresponding platform called The Collab, inviting…

Claire’s Preps Kids’ TV Series as Evolution into ‘Global Fashion Brand’ Continues

Claire’s is teaming up with Sony Pictures Television – Kids to develop a new TV series that will expand on the retailer’s…

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less…

Claire’s Unveils Reimagined Loyalty Program — C.Club

Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and…

Claire’s Sets up Shop in 20 Macy’s Stores

Claire’s has announced a new partnership with Macy’s to bring shop-in-shops to more than 20 Macy’s locations across the U.S. just in…

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