Facebook Shakes Up Customer Service With New Messenger Offering
Many consumers visit social networks to learn about a brand, its products and even ask questions. According to…
Features April 1
Latest In: Facebook
Welcome To The (Social) Jungle
By Alicia Fiorletta, Senior Editor Ever since I started working at Retail TouchPoints, social has been my “thing.”…
Executive Viewpoints March 3
Woodie’s Embraces Social Media Monitoring To Build DIY Community
Retailers are building up their social media teams in order to establish thriving communities and long-lasting relationships with…
Features November 17Marketers Must Adapt As “Like-Gating” Comes To An End
By Alicia Fiorletta, Senior Editor Ever since marketers started looking at Facebook as a valuable engagement channel, they…
Executive Viewpoints November 6Is Facebook’s “Buy” Button The New Era Of Social Commerce?
Facebook recently announced that it was testing a new way for consumers to purchase products through their news…
Executive Viewpoints July 30
Is Facebook’s “Buy Now” Button The Next Generation Of Social Commerce?
Facebook is in the early stages of testing a new feature designed to help businesses drive sales through…
Features July 28
Wool And The Gang Creates Tight-Knit Community With Olapic
Consumers are increasingly referring to content generated by their peers to find shopping inspiration. In fact, shoppers find…
Features July 25
OverstockArt.com Boosts Traffic From Pinterest By 1,000% With Mother’s Day Contest
Prominent consumer spending holidays such as Mother’s Day are prime selling periods for retailers. In fact, consumers spent…
Features May 19
Social Influences 8% Of Online Sales
For years, retail executives have debated the business impact of social media. Although Facebook, Twitter and other sites…
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