Decentraland

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less…

Coach, Clinique and Aéropostale Move Beyond Metaverse Hype with Tactical Omnichannel Activations

Just one year ago the business world was ablaze with the potential of the metaverse — new virtual worlds and NFT launches…

A Metaverse Action Prep Plan for Brands

You’ve been reading about the metaverse, and you aren’t sure what to do about it yet. Is it too early? Is it…

Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the…

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