Customer Relationship

Turning Showrooming Into A Retail Advantage

Brick-and-mortar retailers are howling about “showrooming.” Someone comes into the store to see, touch and experience the product, only to return home…

Building Long-Term Customer Relationships With Social Engagement

By following their favorite brands and retailers on social networks, consumers can gain access to an insider’s view of companies and products…

Using Omnichannel Tactics To Cement Customer Loyalty

Following is Part 2 of the two-part report, titled: Customer Loyalty In 2013 And Beyond. In this article, customer loyalty experts and…

Social and Mobile Integration A Valuable Part Of Cross-Channel Commerce Paradigm: Convergent Commerce Series, Part III

With mobile and social quickly emerging as the new consumer focal points, retailers need to fully understand these channels to develop a…

Six Ways To Transform Software Into Emotional Concepts that Customers Love and Buy

I remember a January afternoon in our start-up company’s Dallas showroom. Mycolleagues and I were perfecting our pitch to sell digital marketing…

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