Target Taps into Creator-Led Commerce with Linktree Partnership
Target is tapping into the $250 billion creator economy through a new partnership with Linktree, a tool that…
News November 8
Latest In: creator economy
How Virtual Influencers and AI are Transforming the Creator Economy
The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to…
Features November 1
Pinterest and Primal Kitchen Tap Cooking Creators for Summer Pop-Ups
After hosting successful pop-up shops with apparel brands like Abercrombie and Anthropologie, Pinterest is digging into the culinary…
News July 10
How Xcel Brands’ CEO is Trying to Solve Social Commerce
There’s no shortage of companies trying to crack the code of social commerce in the U.S. — from…
Features June 21
Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed
Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover…
News December 8
Nurturing Influencers: How Adore Me, Walmart and Express Support Creators
The creator economy is worth approximately $104.2 billion, according to CBInsights, and that growth is poised to continue,…
Features November 8
Fear of Follower Drop-Off, Creative Burnout and Ever-Changing Platform Requirements Negatively Influence Influencers
“Authenticity” has become much more than a buzzword in retail, where brand loyalty is proving fragile. In fact,…
Features November 1
YouTube Teams with Shopify to Offer In-Platform Shopping
YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a…
News July 19
3 Ways to Benefit from the Inevitable Social Commerce Boom
Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it…
Features July 6Top Stories
