content creation

How the Rise of Streaming is Democratizing TV Advertising

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S.,…

Best Buy Builds Dedicated Studio Space to Develop Branded and Advertiser Content

Best Buy has built a 70,000-square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers…

TikTok Implements New Standards for AI-Generated Content

TikTok is taking cues from its competitors at Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use…

Influencers: A Secret Weapon for Tackling Supply Chain Challenges

As brands and retailers grapple with supply chain constraints, they can look to their creator partners to bridge the communication gap with…

‘Heritage Sometimes Isn’t Enough’: Ralph Lauren CEO on the Brand’s Reinvention

For more than 50 years, Ralph Lauren has successfully established and maintained its position as a classic brand. Whether customers are shopping…

5 Ways To Maximize Influencer Marketing Impact

While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth. Birchbox, for example, credits its influencer marketing program for a whopping 258% increase…

Boathouse Increases Lookbook Engagement, Conversions With Zmags Creator

As one of Canada’s top retail destinations for action sports apparel and accessories, Boathouse Stores has expanded from a small business to…

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