content creation

Influencers: A Secret Weapon for Tackling Supply Chain Challenges

As brands and retailers grapple with supply chain constraints, they can look to their creator partners to bridge the communication gap with…

‘Heritage Sometimes Isn’t Enough’: Ralph Lauren CEO on the Brand’s Reinvention

For more than 50 years, Ralph Lauren has successfully established and maintained its position as a classic brand. Whether customers are shopping…

5 Ways To Maximize Influencer Marketing Impact

While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth. Birchbox, for example, credits its influencer marketing program for a whopping 258% increase…

Boathouse Increases Lookbook Engagement, Conversions With Zmags Creator

As one of Canada’s top retail destinations for action sports apparel and accessories, Boathouse Stores has expanded from a small business to…

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Packaging Sustainability Trends: Clear Labeling, Lighter Products and More Post-Consumer Recycled Content

If an Image is Worth 1,000 Words, Then Color and Lighting Speak Volumes

Connected Shoppers Report

Demystifying Connected TV: How to Leverage Advertising’s Hottest New Channel

Amazon and Walmart Could See $580 Billion Impact from AI by 2029

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NRF: Retail’s Big Show 2024

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