3 months ago 4 Ways Google is Making it Easier to Shop (and Sell) Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that….
9 months ago As Consumers Lose Faith in Traditional Institutions, Brands are Bridging the ‘Trust Gap’ It’s been a rough couple of years, to put it mildly. A global pandemic, social unrest, the proliferation of “fake news” and…
10 months ago Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. In the last two…
1 year ago Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to…
4 years ago Data Monetization: Gaining, And Maintaining, A Competitive Edge In The Age Of Amazon And Era Of Consumer Trust If retailers could improve omnichannel conversations with customers, why wouldn’t they? Because change is difficult, and trying to keep pace in an…