CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success
Collaboration is key to a successful retail enterprise, but companies may have some work ahead to leverage their…
Features May 15
Latest In: cmo council
Starbucks Joins Growing List of Companies Exiting Russia
In response to the ongoing conflict in Ukraine, Starbucks has announced that it will leave the Russian market…
News May 24
CMO Council to Track Brands Boycotting Russia
The CMO Council has begun sharing its list of “Brands Bucking Russia” to highlight the companies withdrawing their…
News March 11
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’
There is a dizzying amount of change taking place right now in the world of marketing, from huge…
Features December 27
CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges
The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their…
Features June 16
CMO Council Report: Why Paid And Earned Media Must Be In Sync For Retail Success
Marketing and communications are two sides of the same coin, but their respective teams are often at odds…
Features September 25
Why Agility And Multi-Touch Attribution Are Key To Personalized Marketing Campaigns
Retailers understand what they need for next-level personalization, but they are still struggling with speed of action and…
Features July 13
56% Of ‘Growth CMOs’ Prioritize Data Analysis Ahead Of Brand Building, Storytelling
The tools that are prized by the modern Chief Marketing Officer (CMO) continue to change as marketing becomes…
News November 26
Exclusive CMO Council Q&A: If Unilever Takes A Stand Against Fake News, Retail Must Step Up Too
With social media making it easier to share fake news, hate speech or divisive content with a larger…
News February 28Top Stories
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