Ben & Jerry’s

How Retailers can Find Balance When Consumers are Polarized on Social Issues

In today’s polarized landscape, companies face complex decisions when it comes to taking a stance on social values. When brands like Target…

Gopuff Launches White-Label Instant Delivery Platform for CPG Brands

Gopuff has launched Powered by Gopuff, a platform designed to enable brands to offer delivery services from their owned and operated online…

Retailers Update In-Store Technology To Offer Real-Time Customer Engagement

Consumer demand for instant access to product information is driving developments around in-store technology. Ben & Jerry’s, 4food, The Home Depot and…

Ben & Jerry’s Launches Digital Menu Boards, Twitter Feeds, In Toyko Store

Ben & Jerry’s has selected Scala, a digital signage and advertising management solutions provider, to deploy digital menu boards and a live…

Foursquare Social App Gives Retailers Location-Based Loyalty TouchPoint

Keeping pace with the social scene, Foursquare is emerging as another way consumers can keep friends informed about their whereabouts and favorite…

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