BARK

Bark and Crocs Collab on New ‘Paw-Wear’ for Pups

Bark, the omnichannel dog brand and creator of BarkBox, is partnering with Crocs on a new foot, er, paw-wear collection for furry…

UPDATE: Bark Ups the Ante in Petcare with Expansion of Airline for Dogs

[Update 6/12/24] Less than a month after beginning service on its luxury airline for dogs, Bark has announced plans to expand the…

Droopy Dog or Contagious Cat? Call New Walmart+ Telehealth Vet Service

Walmart+ has added a new membership benefit designed to appeal to the more than 75% of its members who are pet owners:…

How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021, according to the American Pet Products Association….

The Impact of Tech on Child Safety

There has been a lot of talk and, frankly, worry recently about the impact of technology on the mental health and safety…

Bark Lays Off 12% of Workforce, Seeks $12 Million in Annual Cost Savings

Bark will lay off 126 employees, approximately 12% of its total workforce, and curtail the use of some third-party vendors and contractors…

BARK Enters Pet Health And Wellness Space, Will Sell Product Through Target, Amazon And CVS

BARK, the DTC brand best known for its BarkBox subscription service, is expanding into the pet health and wellness category with the…

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BARK

Bark and Crocs Collab on New ‘Paw-Wear’ for Pups

UPDATE: Bark Ups the Ante in Petcare with Expansion of Airline for Dogs

Droopy Dog or Contagious Cat? Call New Walmart+ Telehealth Vet Service

How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

The Impact of Tech on Child Safety

Bark Lays Off 12% of Workforce, Seeks $12 Million in Annual Cost Savings

BARK Enters Pet Health And Wellness Space, Will Sell Product Through Target, Amazon And CVS

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

To Win Consumers’ Esteem, Focus on Authenticity, Good Branding

How AI is Powering Personalized Experiences that Customers Expect

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