Q
MENU
Trending
JD Sports' Success Strategy
DoorDash Tests Agentic Ordering
Kohl's spotlights owned brands
Prepping for AI Buying
Macy's Anniversary Celebrations

Latest In: advertising measurement

advertising measurement marketing ROI retail media Sam's Club Sam's Club Member Access Platform
Sam's Club has launched a new media and sales performance dashboard, designed to create a “central source of truth” for brands that want a clearer picture of campaign performance via its Member Access Platform (MAP).

Sam’s Club Adds More Robust Performance Dashboard for RMN Advertisers

Sam’s Club has launched a new media and sales performance dashboard, designed to create a “central source of…

News September 19
advertising measurement iab media measurement Media Rating Council retail media retail media networks
The IAB has released an initial draft of its retail media measurement standards.

As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was…

News September 13
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank