The Retail TouchPoints Network

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2 Things Will Separate Retail Media Winners from the Losers — Data and Scale

New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium

How Babylist Plans to Succeed Where Other Baby Retailers have Failed

The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce

How Twitter’s New Cannabis Advertising Policy is Reshaping the Industry’s Future

The Future is Diverse, so Retailers Must Shift from a ‘Mass’ to a ‘Micro’ Model to Keep Up

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Customer Experience Is The New Black…Again

If you attend enough industry events and conferences, it’s not hard to figure out that customer experience is very much in vogue…

Data Monetization: Gaining, And Maintaining, A Competitive Edge In The Age Of Amazon And Era Of Consumer Trust

If retailers could improve omnichannel conversations with customers, why wouldn’t they? Because change is difficult, and trying to keep pace in an…

Michaels Turns To Data-Driven Marketing To Personalize Customer Service

Specialty arts and crafts retailer Michaels Stores, Inc., has selected Acxiom, a marketing technology and services company, to help deliver a more…

Big Data’s Role In The Loyalty Equation

This is Part 3 of Retail TouchPoints’ three-part Customer Loyalty Report. This feature spotlights the rise of the SoLoMo shopper and how…

Keys To Maximizing Customer Retention And Loyalty

Due to the influx of channels and information available — from online to mobile and social — consumers are focusing more on…

Acxiom VP Promotes “Generating Jingle” To Engage Last-Minute Holiday Shoppers

While the recession is technically over, research shows consumer sentiment is still dismal. According to a recent survey from BIGresearch, 81% of…

Re-Courting Customers For Winback Strategies Requires Right Access To Data

One of the toughest areas of retailing to define is customer value. The reason is because recency and frequency can change radically…

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Neiman Marcus Shares Insider Tips on Retiring Monolithic Tech and Embracing Modern, Composable Architecture

How Design Teams are Maximizing the Impact of New Store Experiences

Best Practices for Boosting Supply Chain Visibility

The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising

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Shoptalk 2023

SubSummit

Retail Innovation Conference & Expo 2023