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How to Boost Retail Brand Loyalty With a Mobile App
82% of companies agree that retaining a customer is cheaper than acquiring a new one. In fact, the acquisition is 5 times more expensive than retention. Having these two numbers…
Executive Viewpoints December 4
7-Eleven Adds Mobile Wallet to its Loyalty App
7-Eleven has launched an app-based mobile wallet that will enable contactless payment at participating U.S. stores. The 7-Eleven Wallet is integrated directly into the 7-Eleven app and it lets shoppers…
News December 3
Walgreens Launches Personalization-Driven Advertising Group
Walgreens has launched its own advertising offering, dubbed Walgreens Advertising Group (wag). It’s designed to help brands maximize ROI through data-led execution and optimization on Walgreens-owned platforms and through other…
News December 3
5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup
New travel restrictions sparked by COVID-19 made Thanksgiving shopping activities look very different this year.
Features December 3
Inmar Intelligence Launches Integrated Omnichannel Payment Platform
Inmar Intelligence, a data-driven technology-enabled services company, has launched InmarPay, a unified omnichannel payment platform. InmarPay aims to drive profitability by connecting consumer engagement and payments for retailers, pharmacies and…
News December 3
Intersection Extends Digital Marketing to City Streets Via Smart Screen QR Codes
Smart cities media and technology company Intersection has launched new digital storefronts to help brands bridge the gap between digital and physical retail experiences for the holiday season. The expansion…
News December 3
Don’t Let the Grinch Steal Your Holiday Sales — 7 Tips for IT Teams to Avoid Digital Downtime
As the pandemic continues to drive shoppers away from brick-and-mortar, online retail sales are expected to grow 33% this holiday to a staggering $189 billion. Online sales will surpass $2…
Executive Viewpoints December 3
Podcast: Unboxing Adobe’s Latest Holiday Research
2020 has been a year like no other, so it goes without saying that this year’s shopping season will be full of firsts, flubs and (hopefully) fortune. As we head…
Executive Viewpoints December 2
Walmart+ Battles Amazon by Removing Shipping Minimums
In its quest to make its Walmart+ program more competitive with Amazon Prime, Walmart is removing the $35 shipping minimum on purchases at Walmart.com for members. Beginning Dec. 4, Walmart+…
News December 2
