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How Sephora and BuzzFeed Close the Trust Gap
Margot Bloomstein has helped brands like Timberland and Lindt develop their marketing, content, and user experience (UX) strategies. She has used her experience and research on brands across industries to tackle a…
Features April 5
How Variety in Payment Methods can Boost Conversion Rates
Ecommerce store owners are responsible for a variety of daily metrics to keep a pulse on their stores. Whether it’s reviewing their average order value or optimizing their site, there’s…
Executive Viewpoints April 2
Thrasio Completes $100 Million Funding Round, Hires JCPenney Exec as CFO
Leading Amazon rollup firm Thrasio has completed a $100 million Series C funding round, bringing the total raised since December 2020 to $1.35 billion. Additionally, Thrasio has hired former JCPenney…
News April 2
J.Crew Senior Leadership Appointments Support Retailer’s Strategic Growth Plan
As part of its long-term strategic growth plan, J.Crew Group has appointed four experienced retail industry leaders to its senior management team: Jose Davila, Chief People Officer; Danielle Schmelkin, Chief Information…
News April 2
Kroger Looks to Build on 2020 Growth by Accelerating Digital, ‘Leading with Fresh’
Kroger outlined plans to deliver total shareholder returns of 8% to 10% in 2021 at its virtual Investor Day, held March 31, 2021. Leadership pointed to two core areas for…
News April 2
Forbes: Harry’s Raises $155 Million, Plans to Invest in New Products and Acquisitions
Harry’s has raised $155 million in a Series E funding round led by Bain Capital and Macquarie Capital, valuing the company at $1.7 billion, according to Forbes. This puts the…
News April 2
Post-COVID Consumer Priorities: Personal Budgets, Brands’ Social Responsibility
As the world emerges from the COVID-19 crisis, consumers plan to fundamentally change how they spend money and live their lives. According to the sixth EY Future Consumer Index, people…
Features April 2
3 Keys to Enhance Your Online Customer Journey with AI
Gartner reported that COVID-19 has accelerated permanent changes in retail customer behavior. Companies that can’t deliver a seamless, personalized online experience risk losing customers and revenue. Now more than ever,…
Executive Viewpoints April 2
Can Modern CRM be the Lifeline Retail is Looking for?
In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. They invest time as advocates of your brand, and in return they expect you to…
Executive Viewpoints April 2
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