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What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community
Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content — are effective tools for maximizing conversions and sales — but how do…
Features March 12Walmart Doubles Down on Digital Experimentation with Mashable, TikTok Events
Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home, a virtual experience that will run through April 8, and the Spring Shop-Along: Beauty Edition…
News March 11Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025
Buoyed by a return to growth in Q4 2020, Adidas has unveiled a new 5-year strategy that will transform the company into a direct-to-consumer-led business with an emphasis on sustainability.…
News March 114 Key Steps to Profitable Store-Based Fulfillment
The dramatic increase in ecommerce volume triggered by the pandemic increased many retailers’ topline revenues, but many are finding it difficult to contain the costs of new types of order…
News March 11Kohl’s Provides Update on Turnaround Effort; Investor Group Cuts Director Nominations from 9 to 5
Update: Kohl’s has rejected the new, smaller slate of directors put forth by activist investors. The retailer stated that one of the nominees “presided over four companies that filed for…
News March 11Bearings Bike Works
(Hover over a photo in the gallery above to read more details in the captions, or click on a photo to expand and open the full-size images.) Located near the…
News March 11Vulnerability – The Most Important Customer Trait Brands Don’t Know They’re Missing
There have been a lot of challenges for retails brands in the past year — from considering the viability of brick-and-mortar stores to navigating crippling supply chain delays. While these…
Executive Viewpoints March 11Toucan Toco Helps Both Franchisors and Franchisees Access Operational Insights
Toucan Toco has launched its fully interactive franchise analytics solution in North America. The data dashboard aims to provide franchise networks with rigorous insights to rapidly boost market share, customer…
News March 11Juganu Provides Customer Insights and Enhanced Safety Through Smart Lighting
Smart lighting company Juganu has launched a network technology-powered connected lighting system called “The Foam.” The Foam was designed to make retail locations “smart” by providing retailers with suggestions to…
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