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eBay Promotes Product Authentication Services with In-Person Events in 5 U.S. Cities
eBay is hosting a series of in-person product authentication events for collectors across the country to promote its new online Authenticity Guarantee program, which rolled out in October 2020. Sneaker,…
News April 9
How Advanced Search Helped FastGrowingTrees.com Reach New Heights
It all started with the world’s fastest-growing tree — the Royal Empress Tree. That’s an auspicious place to start a business, but true to its roots, the DTC large plants…
Features April 9
Direct Mail Takes Center Stage in the Hunt for Incremental Reach Beyond Facebook
DTC brands rose to prominence because they mastered the art and science of performance advertising on addressable platforms like Facebook. Facebook made it easy with robust identity data and a…
Executive Viewpoints April 9
The Future of Retail: BOPIS 2.0 and RFID Technology
Like many others, retail is currently in its most testing period, yet buy online, pick up in-store (BOPIS) is currently revolutionizing the modern-day retail experience. BOPIS is a hybrid shopping…
Executive Viewpoints April 9
Inventory Optimization Solution Provider Trax Secures $640M in Fresh Funding
Trax, a cloud-based solution that helps CPG brands and retailers optimize their inventory strategies through data and analytics, has secured $640 million in Series E funding. The round was led by…
News April 8
rue21 Expands Size-Inclusive Product Offerings to 36 More Stores
Specialty retailer rue21 continues to invest in its size-inclusive product offering, extending its plus-size fashion to an additional 36 stores. This move makes its XS-4X clothing now available in 444…
News April 8
Serta Simmons Embraces Digital by Adding Tuft & Needle Executive to C-Suite
Serta Simmons Bedding (SSB) will promote a Tuft & Needle executive to a C-level position at the parent organization to drive the retailer’s DTC efforts. Melanie Huet, Chief Marketing Officer…
News April 8
Hatch Opens New Dispensary with ‘High-Design’ Experience
Cannabis brand Hatch has opened a new location in Wheeling, Ill., featuring a reimagined high-design setting rooted in comfort and care, with added amenities for a host of new in-store…
News April 8
Best Buy Trials New Membership Program Combining Support and Free Shipping in 60 Stores
Best Buy is piloting a new membership program called Best Buy Beta that will offer customers an array of benefits, including: exclusive pricing; unlimited Geek Squad technical support; up to…
News April 8
