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Accenture Study: ‘Infrequent’ Ecommerce Shoppers Boosted Online Purchases 343% due to COVID

COVID-19 undoubtedly convinced a large number of ecommerce “virgins” to make their very first online purchase, but it’s likely much of the dramatic growth seen over the past year came…

Features May 18
Kelly Olmstead CMO Hanna Andersson

Hanna Andersson Taps Former Adidas Exec for CMO Role

Premium childrenswear brand Hanna Andersson has named former Adidas executive Kelly Olmstead as its new Chief Marketing Officer. Olmstead joins CEO Sally Pofcher — who is new to the brand…

News May 17

Under Armour Unveils New Flagship in Dubai

Under Armour is the latest athleticwear brand to open a flagship store in the massive Dubai Mall Village, joining the likes of Nike, adidas and FILA, among others. Global retail…

News May 17
Amazon Fulfillment Center Hiring

Amid Worker Shortage, Amazon to Add 75,000 New Fulfillment Jobs in North America

Amazon is planning to hire 75,000 additional employees across its fulfillment and logistics network in the U.S. and Canada. The news comes as many companies struggle to find available workers…

News May 17

Walmart, Target and Other Retailers Relax Mask Requirements for Shoppers

UPDATE: CVS Pharmacy will also allow fully-vaccinated shoppers in-store without a mask as allowed by state and local regulations. Employees will still require face coverings while at work. Walmart, Target,…

News May 17
Walmart So Yummy

Walmart and So Yummy Cook Up New Shoppable Content Campaign

Walmart has teamed up with First Media’s food-focused brand So Yummy for an innovative new shoppable content campaign, centered on So Yummy’s new food competition show Unbox’d. Debuting on May…

News May 17
Interior Define Couch

How Interior Define ‘Democratizes Customization’ with Digital Tech and Localized Sales

So many of the digital native brands making a splash these days seem to have started the same way — Jane (or Joe) Founder wanted a better product or experience,…

Features May 17

Mapping the Consumer’s Digital Journey and the Long Tail of Location Intelligence

The customer journey that follows a digital pathway charts a new course that retailers must follow. New signals need to be captured both at the point of need and at…

Executive Viewpoints May 17

How AI can Help Retailers Make Ecommerce Profitable During 2021 Back-to-School Shopping and Beyond

With the speed of vaccine rollouts indicating that Zoom classes won’t be front and center for the new school year, the back-to-school (BTS) shopping season of 2021 will be unlike…

Executive Viewpoints May 17
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