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Contextual Advertising is the Happy Medium Between Behavioral and Retailer Media
Without a doubt, behavioral targeting is one of the most common tactics that marketers use to reach their target shoppers. However, it also has limitations, particularly in grocery. Shopper marketers…
Executive Viewpoints July 9Economist is ‘Optimistic, but With an Asterisk’ About Post-Pandemic Retail
The retail industry has been through dramatic changes in the past year-plus, and the disruptions are far from over even as we move into a post-COVID economy. While many analysts…
Features July 9Glossier Raises $80 Million to Fuel Global Digital and Physical Growth
Glossier has raised $80 million in Series E funding in a round led by Lone Pine Capital, along with participation from existing investors Forerunner Ventures, Index Ventures, IVP, Sequoia Capital…
News July 8Authentic Brands, Owner of Forever 21 and JCPenney, Files for IPO
Authentic Brands Group (ABG) — which has made a name for itself by scooping up bankrupt retail brands such as Forever 21, JCPenney, Aéropostale and Brooks Brothers and bringing them…
News July 8Westfield Mall Owner Partners with Afterpay to Promote BNPL Option for Retail Tenants’ Shoppers
Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S., has entered a multi-year national partnership with buy now, pay later solution Afterpay to support retailers in offering flexible payment…
News July 8Salsify Creates Program to Help Administrators Make the Most of the Platform
Commerce experience management platform Salsify has launched its Syndication Certification program. The program aims to equip Salsify implementation partners and administrator-level customers with the right tools to lead their teams…
News July 8Long Distance Loyalty : How Retailers can Build and Grow Customer Relationships at Pickup and Delivery
In the wake of COVID-19, low-contact shopping behaviors such as ecommerce and delivery were accelerated and widely adopted, as goods bought online in 2020 globally grew by 24%. To keep…
Executive Viewpoints July 8Retailers’ Big Opportunity? ‘Create New Shoppers,’ Advises Kantar SVP
Arguably, no event has disrupted the context of our everyday lives than COVID-19, and while easing regulations have inspired U.S. consumers to return to some version of normalcy, global sentiment…
Features July 8Commerce Signals Uses Transaction-Based Data to Help Streamline Retail Marketing Efforts
Omnichannel payment intelligence solution Commerce Signals has launched a transaction-based segmentation library to help digital advertisers reach high-value audiences. The audience segments, including 500 targeted transaction-based audiences, are built on…
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