Retail TouchPoints
Aritzia’s U.S. Revenue Jumps 54% as Store Expansion Continues
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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes
Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. More and more, that means rethinking product development and expanding…
Features October 15
Don’t let your DTC get in between you and your customers
Over the last few years, brands have been digitally transforming themselves to become more customer-centric. A big part of that effort has been an eyes-closed, headfirst dive into the direct-to-consumer…
Executive Viewpoints October 15
Coveo Acquires AI-Powered Personalization Provider to Expand Relevance Platform
Coveo, a relevance platform that works to enhance digital experiences with AI-powered search, recommendations and personalization, has acquired Qubit, a provider of AI-powered personalization technology for merchandising teams. The deal…
News October 15
Opinion: How Experiments Influence Customer Decisions in a Digital-First World
As businesses aim to adapt and sharpen their skills in the digital-first world, they need new abilities to create business success. As customers interact with businesses in a real-time, always…
Executive Viewpoints October 15
Under Armour Promotes EMEA Head to Newly Created Chief Consumer Officer Role
Under Armour has named Massimo Baratto to the newly created role of EVP, Chief Consumer Officer, to oversee all aspects of Under Armour’s consumer strategy across global marketing, ecommerce and…
News October 14
Fanatics Targets Female Sports Fans in New Team-Up with Macy’s
Macy’s has joined a number of other major retailers — including Walmart, Kohl’s and JCPenney— in the Fanatics club after announcing a new partnership with the online sports merchandise retailer…
News October 14
Everyone’s Talking About the Supply Chain Slowdown. Here’s What Marketers Are Doing About it.
Another unprecedented holiday season is upon us and there is a powerful sense of déjà vu in the air. For a brief moment earlier this year it seemed like the…
Features October 14
Remarkety Helps Retailers Email Customers at the Point of Online Purchase to Reduce Cart Abandonment
Remarkety, a data-driven ecommerce marketing platform, has launched Email Capture Booster. The solution was designed to strategically interact with the customer as soon as they add an item to their…
News October 14
How Retailers Can Build ‘Forgivability’ to Survive a Cyberattack
Ecommerce fraud exploded during the COVID-19 pandemic as online shopping gave cybercriminals more targets. The average volume of successful monthly fraud attacks increased exponentially in 2020 for mid- and large-sized…
Executive Viewpoints October 14
