Retail TouchPoints
Aritzia’s U.S. Revenue Jumps 54% as Store Expansion Continues
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Poshmark Rolls Out New Tools to Help Brands Connect with its 80M Users
Poshmark has launched a suite of social selling features designed to help brands and retailers connect with its community of largely millennial and Gen Z shoppers, by helping these companies…
News October 27
Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys
The holiday season has always been prime time for retailers to roll out new marketing campaigns, events and experiences that draw people to their stores — and keep them there.…
Features October 27
Which Multi-Touch Attribution Model is Right for Your Retail Brand?
One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the…
Executive Viewpoints October 27
Allbirds IPO to Value Retailer at $2.2 Billion
Allbirds has filed for an IPO, with plans to sell 19.2 million shares of its stock at $12 to $14 per share. At the higher price, the sustainable footwear and…
News October 26
Theorem Winery
Theorem Winery is located west of downtown Calistoga, Calif. within the Diamond Mountain appellation in Napa Valley. Eschewing the ubiquitous large winery venues focused on handling hundreds of guests at…
News October 26
JCPenney Names Former Levi’s, Walmart Ecommerce Specialist as CEO
In a strong signal that it will emphasize ecommerce to drive its rebound from a pandemic-forced bankruptcy, JCPenney has appointed Marc Rosen as its CEO, effective Nov. 1. Rosen brings…
News October 26
Old Navy Merchandising Exec: BODEQUALITY Has ‘Changed the Way We Work…Top to Bottom’
In 2018, Edelman research saw the rise of “belief-driven buyers” — people who said they would buy or boycott a brand solely because of its position on a social or…
Features October 26
Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program
Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many companies still think of personalization as aspirational, something that they can focus…
Executive Viewpoints October 26
Royal Farms Adds Self-Checkout at More Than 250 Stores
Convenience store retailer Royal Farms will implement NCR Corporation’s self-checkout solutions in all of its more than 250 locations. The technology is expected to boost staff efficiency while improving the…
News October 25
