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Lululemon Peloton lawsuits

Reports: Peloton, Lululemon Duke it Out Over Exercise Apparel

Apparel brand Lululemon has filed a patent lawsuit against Peloton in an escalating legal battle over the exercise bike brand’s new eponymous line of fitness apparel, multiple sources report. Lululemon’s…

News November 30

Inside ThirdLove’s Expansion and Rebrand

ThirdLove has forever changed the way women shop for bras. Its online fit tool has revolutionized the entire experience and has also helped empower women to find the best fit, every time. While this brand…

Features November 30

Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from…

Executive Viewpoints November 30
Gift cards holiday 2021

Gift Card Purchases Up 414% as Americans Shift to ‘Buy Now, Shop Later’ Mindset

Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. The latest data from the Adobe…

News November 29

Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?

As consumers spend more time and money online, brands and retailers are feeling greater pressure to stand out. Advanced merchandising and more granular personalization can help, but executives may wonder…

Features November 29

Using SMS to Rescue an Abandoned Cart

We’re likely all guilty of filling an online shopping cart and not following through to make the purchase — either because we change our mind, become distracted or never intended…

Executive Viewpoints November 29

Top 5 Ways Retail Brands Can Win with Gen Z

As we look at what is filling the diminishing role that religion plays in the lives of Gen Z, we can clearly see this generation gravitate toward products, services and…

Executive Viewpoints November 29

5 Short-Form Video Marketing Best Practices for Online Retailers

Thanks to the rise of TikTok, short-form videos have exploded in popularity over the last few years — leading many marketers to consider if their business should jump on the…

Executive Viewpoints November 26

The Cloud in Retail: Transforming the Use of Video in Stores

One of the most significant trends over the past several years has been the adoption of cloud-based services, spearheaded mainly by an increasing number of IoT and video solutions being…

Executive Viewpoints November 26
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