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eBay Buys Sneaker Authentication Business from Sneaker Con Digital
eBay will acquire Sneaker Con Digital’s authentication business to enhance the marketplace’s Authenticity Guarantee. More than 1.9 million pairs of sneakers are available on eBay any given day, making the…
News November 30
Inditex Appoints Founders’ Daughter as Chair, Names New CEO
Marta Ortega Pérez has been named Chairwoman of Inditex Group — parent company of Zara, Pull&Bear and Massimo Dutti — and Óscar García Maceiras will replace Carlos Crespo as CEO,…
News November 30
Reports: Peloton, Lululemon Duke it Out Over Exercise Apparel
Apparel brand Lululemon has filed a patent lawsuit against Peloton in an escalating legal battle over the exercise bike brand’s new eponymous line of fitness apparel, multiple sources report. Lululemon’s…
News November 30
Inside ThirdLove’s Expansion and Rebrand
ThirdLove has forever changed the way women shop for bras. Its online fit tool has revolutionized the entire experience and has also helped empower women to find the best fit, every time. While this brand…
Features November 30
Marketers Must Adapt to Find More Authentic Ways to Engage With Customers
Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from…
Executive Viewpoints November 30
Gift Card Purchases Up 414% as Americans Shift to ‘Buy Now, Shop Later’ Mindset
Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. The latest data from the Adobe…
News November 29
Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?
As consumers spend more time and money online, brands and retailers are feeling greater pressure to stand out. Advanced merchandising and more granular personalization can help, but executives may wonder…
Features November 29
Using SMS to Rescue an Abandoned Cart
We’re likely all guilty of filling an online shopping cart and not following through to make the purchase — either because we change our mind, become distracted or never intended…
Executive Viewpoints November 29
Top 5 Ways Retail Brands Can Win with Gen Z
As we look at what is filling the diminishing role that religion plays in the lives of Gen Z, we can clearly see this generation gravitate toward products, services and…
Executive Viewpoints November 29
