Retail TouchPoints

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Amazon’s Missing Out on a Billion-Dollar Marketing Channel: Packages

In just a few short years, Amazon created a booming advertising business that opened doors for other retailers, like Walmart and Target, and put ecommerce advertising on the map. Now,…

Executive Viewpoints January 10

How Wine Enthusiast is Bridging the Gap Between Content + Commerce

Featuring: Erika Strum Silberstein, Wine Enthusiast Over the past 40+ years, Wine Enthusiast has acquired a strong advantage: in addition to its commerce business, it has an incredible media portfolio. But…

Podcasts January 10

Bed Bath & Beyond to Close 37 Stores, Launch New Private Label items at buybuy BABY

Bed Bath & Beyond has released a list of 37 stores slated for closure in 2022 as it approaches completion of its 2020 plan to shutter 200 underperforming locations. The…

News January 7

Lululemon Names Former Twitch Exec to Head Digital Fitness Division

Lululemon Athletica has named Michael Aragon, formerly Chief Content Officer at Amazon subsidiary Twitch, as CEO of MIRROR and lululemon Digital Fitness. Twitch, a livestreaming service supporting multi-player entertainment, increased…

News January 7
Disappointed online customer

How Shoemaker Viscata is Achieving Social and Business Goals by Reducing Returns

It’s been another year of record-breaking ecommerce sales combined with unprecedented snarls across shipping and inventory ecosystems, so it should come as no surprise that return rates for 2021 are…

Features January 7

Why CSR Matters To Your Business

“The greatest threat to our planet is the belief that someone else will save it.”  – Robert Swan, OBE New data from Retail TouchPoints indicates that 73% of retail organizations…

Executive Viewpoints January 7

Retail Marketers, from Associates to C-Level, Are Split on Ad Platforms. Here’s Why.

What advertising platforms do retail marketers wish they could spend more time on? This was a critical question in Sidecar’s 2021 E-commerce Marketer Survey, and it revealed interesting disparities when…

Executive Viewpoints January 7

Overstock Welcomes Afghan Refugees to Utah With Furniture Donation

Overstock.com will supply dining room tables, chairs and home décor to refugee families resettling in its home state of Utah after fleeing Afghanistan amid the collapse of the country’s government.…

News January 6
Yahoo MikMak shoppable ads

Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. CPG advertisers…

News January 6
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