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A Local SEO Guide for Franchise Owners
The post-pandemic business landscape is a hotbed for SERP (search engine results pages) ranking competition. With drastic algorithm changes adding to the pressure, now’s the time for businesses to make…
Executive Viewpoints February 28
Time to De-Uberize: the Hidden Power of Live Commerce
Recently, retail and manufacturing brands have been following an odd if predictable playbook. They have taken the lead of the ride-sharing service Uber and dedicated themselves to providing faster, easier…
Executive Viewpoints February 28
Can Brands Close the Relevance Gap?
Featuring: Michael Osborne, President, Wunderkind Consumers know how to judge the quality of marketing messages. In their mind, that quality has a direct connection to the quality of the brand…
Podcasts February 28
Bath & Body Works CEO Meslow to Step Down, Citing Health Reasons
Bath & Body Works CEO Andrew Meslow announced this week that his departure would be finalized on May 12, 2022. Chair of the Board of Directors Sarah E. Nash has…
News February 25
Gift Card Association Promotes PSA Warning Consumers About Fraud Dangers
Gift cards remain a popular purchase among consumers, but they also provide openings for scammers and criminals. In conjunction with the upcoming National Consumer Protection Week, the Retail Gift Card…
News February 25
b8ta Ends U.S. Operations but the Experiential Trailblazer Leaves Multiple Lessons for Other Retailers
Experiential retailer b8ta officially shut down its U.S. brick-and-mortar operations on Feb. 18, 2022, according to the company website. The brand’s international businesses, b8ta Japan and b8ta MENA in the…
News February 25
Nordstrom Issues Supplier Mandate for RFID Tagging
Nordstrom has joined other retailers in mandating the application of RFID tags to the products it sells in its stores. The company’s directive to its suppliers includes RFID ticketed products…
News February 25
High-Quality Data is the Answer to Retailers’ Supply Chain Hurdles and Out-of-Stocks
The recent and unexpected emergence of (and fallout from) the omicron variant has deeply impacted retailers and created even more supply chain hurdles, including labor shortages. This follows in the…
Executive Viewpoints February 25
50% of China’s Luxury Shoppers are New to the Market — And Here’s How to Reach Them
The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months,…
Features February 25
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